UNITED STATES
Humana turned to RAPP to heighten awareness of Humana and its product in key markets. To create a brand campaign that connects emotionally with target audiences, RAPP integrated
its television concept Grandparents with multimedia properties on YouTube and Facebook, substantially extending the brand's new equity.
UNITED STATES
RAPP helped the Travel Channel reach 25- to 34- year-olds with a Facebook app called Kidnap!, which made its intro into the social network's 20 most popular applications and was number one among travel applications. The application has become the top driver of traffic to TravelChannel.com, beating out Google
and Yahoo!, and increased site visits 28 percent. The program was recognized by Ad Age as the number two social media campaign of 2008 behind Team Obama.
UNITED KINGDOM
Despite being the market leader, many regular Strongbow drinkers often drink lager, so Scottish & Newcastle needed to get these people drinking Strongbow more often.
An integrated media campaign focused on mobile as the key engagement channel, driving an impressive 44 percent increase in pints purchased per week during the campaign.
FRANCE
In February 2010, Sony France prepared for the launch of its new Bravia® Range – a TV set tilted six degrees for more comfortable viewing. The problem: the competition launched its own version of the Range one month earlier. Our objective: occupy territory on the web in the prelaunch phase.
The campaign was launched through a false news report
distributed via YouTube, videos and infiltration of social networks, a video competition for six degree Facebook fans and an event on the Champs-Élysées. Quickly relayed by bloggers and fans, the campaign's main character, Jürgen Onderzug, became a social phenomenon in France with more than 2,000,000 video views and substantial media attention.