Point of View

Opinions

Can we predict the future of marketing?
Read On »

By Abaete Azevedo, President & CEO Latin America

Data is Beautiful Read On »
By Camilo LaCruz, Executive Creative Director, RAPP New York

Giving More Without Getting Less Read On »
By Megan Bannon, RAPP Cultural Anthropologist

Leveraging Digital Footprints to Drive Loyalty
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By Punit R. Kulkarni, Sr. Solutions Analyst, RAPP Dallas

RAPP on Social Media Read On »

Why Social Loyalty Matters Read On »
by Annicka Campbell

Wicked Problems: RAPP's Methods of Attack Fall 2010 Read On »

News

RAPP NZ Makes the Big Won Top 10
Global direct, digital and data-based marketing agency RAPP has announced that RAPP New Zealand has been recognized as one of the world's top 10 most successful creative agencies in 2009, according to the prestigious Won Report, which analyzes direct marketing awards and rankings. [...] Read On »

Coty Announcement
Global digital agency RAPP has been tapped by Coty Inc. to lead its global digital marketing initiatives for its Sally Hansen brand and for its licensed Guess?, Halle Berry, Beckham and Playboy brands. RAPP's New York office will lead the marketing efforts, collaborating with their Paris office to service the global account. [...] Read On »

Marty Cooke Named Chief Creative Officer
Global marketing agency RAPP has announced that Marty Cooke is joining as U.S. Chief Creative Officer to strengthen the creative and branding firepower of the agency. [...] Read On »

AMC Marketing Agencies News Release
AMC Entertainment Inc. (AMC), one of the world's largest theatrical exhibition and entertainment companies, announces the selection of Signal to Noise and RAPP as their agencies of record. Signal to Noise will serve as the agency responsible for digital marketing, while RAPP will focus on direct and relationship marketing activities. [...] Read On »

Robert Grammatica – MD New York
Global marketing agency RAPP today announced that Robert Grammatica has been appointed Managing Director of its New York office. In his new role, Robert will lead all aspects of RAPP's New York office. He will continue to oversee the healthcare practice and client development efforts on a global basis. Robert also sits on RAPP's Global Executive Board. [...] Read On »

RAPPLABS Launches UK
RAPP is launching an innovation "hothouse" & RAPPLabs – designed to develop new, leading edge, products and services for clients. [...] Read On »

EuroStar Launches Social Media
Eurostar, the high-speed rail service that links the UK with France and Belgium, has launched a social media campaign – "The Lamest Excuse" – offering the chance to win free tickets to a wide variety of destinations across Europe. [...] Read On »

Government Review – UK
The private sector is set for a major backlash as the majority of the British public believe the Government's imminent spending review will damage consumer confidence, result in an overall reduction in consumer spending and see their own spending fall. [...] Read On »

RAPP Asia Moves Headquarters to Shanghai
DDB Group Asia Pacific has announced RAPP Asia, currently located in Singapore, will be moving to Shanghai. Effective, 1 March, this move reflects the growing demands of data driven marketing and consumer analytics in Greater China. It also demonstrates RAPP's aggressive growth strategy for the region. [...] Read On »

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